Initially, virtual events came as an alternative to physical events. But as marketers got to know the benefits of virtual events, the ROI they bring in, and how they require lesser efforts than a physical event.
Not to mention how you can take your virtual event to the global level as it is available for anyone living in any part of the world. They realize how virtual events can become the ultimate strategy for brands to expand their reach.
Talking about an ultimate strategy, we bring to you the ultimate addition, user-generated content. Wondering how UGC works with virtual events? Let’s find out.
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What Is User-Generated Content In Virtual Events?
If we talk about user-generated content in terms of Virtual events, then it is the content created by the virtual event audience sharing their experience with the event. It can be them capturing moments, sharing thoughts or experiences around the event, or simply clicking selfies and posting on social media using the virtual event handle or hashtag.
If it is them sharing their real-life experience around your virtual event on social media, it is user-generated content. You can repurpose it for your virtual and hybrid trade shows marketing campaigns like a social wall on digital displays, embedding social feeds on virtual event websites, and much more.
So what are the benefits of using user-generated content in virtual events? Let’s find out.
Benefits Of Using User-Generated Content In Virtual Events
Creates Virtual Event Awareness
When you strategically add user-generated content to your virtual event promotional campaigns, it grabs more people’s attention. While brands use paid promotions, the real-life experience of your virtual event attendees will grab everyone’s attention, instill social proof, build trust and boost ticket sales.
You can collect all the content created by your virtual event’s enrolled attendees and repurpose it for your virtual event promotional campaigns. You can create a social wall and add it to the digital signage to your premises and offer on-spot registrations. You can even embed the UGC social wall to your virtual event’s audience to offer a good website experience to your website visitors.
Engages The Audience
Engage your virtual event audience with user-generated content. Install a user-generated content social wall to your virtual event platform and offer an engaging experience to your virtual event audience.
The social wall is live, so it keeps your virtual audience entertained and encourages them to stay hooked to your virtual event. User-generated content helps to offer a more authentic experience to your virtual event audience and make it more memorable.
Creates Social Proof
When you add user-generated content to your virtual event platform, and the attendees see how some of your virtual event attendees have created content for you, and you have given a special space for them, it instills social proof in them and encourages them to create content for you.
You can add a Twitter ticker below the live stream where all your attendees’ UGC runs horizontally below the screen. It will keep your attendees engaged and stay hooked.
Powerful Social Media Campaigns
You can create a hashtag campaign around your virtual event. It calls for a great opportunity to encourage your audience to create content for you. You can even declare attractive goodies for the winners so that more people are encouraged to participate in the hashtag campaign.
Real-time Interactions
Leveraging user-generated content to your virtual event encourages your attendees to be more prompt and create more interactions. More specifically, when you add a UGC social media wall to your virtual event, and the UGC is visible to your audience, it encourages them to create content for you.
Besides, social wall updates in real-time, calling for more opportunities to create real-time content around your virtual event.
Build Trust And Credibility
Social media is the space where user-generated content is created the most. Not to mention how as a virtual event organizer, you might be having a good amount of user-generated content. UGC is valuable, and it holds the power to build trust among your target audience. You get to showcase authenticity, transparency, and credibility.
When you display user-generated content like attendee testimonials, experiences of your past attendees like reviews or visual UGC helps you generate trust, brand credibility and increase your virtual event’s enrollments.
Let’s Call It A Wrap!
Now that we have reached the end of this blog, we hope that you have a better understanding of the significance of user-generated content in virtual events. Also, what are the benefits of using user-generated content in virtual events?
So, what are you waiting for? Collect all that user-generated content created by your virtual event audience and get ready to leverage them for your marketing purposes.
